Juice Generation recently celebrated twenty years of bringing New Yorkers high-quality, organic smoothies and juices. They gave me a reference image, and the phrase “Twenty Years Fresh” to start with, and from there I worked closely with them to build out a visual system that encapsulated their proud NYC vibe. This spanned murals in nineteen locations, bags, t-shirts, all major social media platforms, the company landing page, icons, menu, stickers, decals for doors, glass partitions, to-go cups, and a typeface.